Carlyle Canoes

Full art direction & branding suite for a high-end bespoke canoe marque

Creative Direction • Art Direction • Brand Identity • Logo & Typography, Copywriting

Carlyle Canoes is a bespoke canoe marque in northern Minnesota, built for private-water owners who value restraint and provenance. As art director, I positioned the brand around quiet authority and material truth. The system uses long, elegant profiles, generous negative space, and calm water to treat each boat as sculpture.