Cinderella

Full original artwork and marketing creative direction for Rodgers and Hammerstein's classic enchanting musical.

Drury Lane Productions • 2023

Creative Direction • Art Direction • Brand Identity • Logo & Typography • Video & Motion Design

For Rodgers and Hammerstein's "Cinderella," I aimed to weave a creative campaign that breathed life into the timeless tale, highlighting its enchantment and beauty. Focusing on the classic elements that make the story beloved, the campaign was designed to captivate and charm, drawing audiences into Cinderella's magical world.

I produced a series of videos showcasing the magic on- and off-stage

An Enchanting Classic