The 39 Steps
Full original artwork and marketing creative direction for an action-packed farcical thriller-comedy
Drury Lane Productions • 2023
Creative Direction • Art Direction • Brand Identity • Logo & Typography • Video & Motion Design
A playful marketing campaign that celebrated the ingenious theatrical magic of this award-winning comedy thriller. The creative direction embraced both film noir nostalgia and vaudeville energy, featuring dynamic photography that captured the show's quick-change artistry, vintage spy thriller typography, and bold graphic elements that conveyed the production's unique blend of suspense and slapstick. The campaign highlighted the remarkable feat of four actors portraying over 100 characters in this breathlessly paced theatrical tour de force.
The 39 Steps is not a particularly recognizable or familiar show to most audiences, frequent theatre-goers included. To educate potential ticket-buyers, I produced a series of social media videos where actors "explain" the 39 Steps in just 39 seconds.
Humor & Farce
