Stepping Stones
A sensitive, direct, and accessible rebrand for Stepping Stones, McLean County, Illinois' key resource for survivors of sexual assault.
Stepping Stones • 2021
Creative Direction • Art Direction • Brand Identity • Logo & Typography
I led a comprehensive rebrand for Stepping Stones, McLean County, Illinois' key resource for survivors of sexual assault. This was a project that demanded a delicate balance--being straightforward yet compassionate and creating a voice that was both inviting and authoritative.
The rebrand encompassed everything from conceptualizing a logo that spoke volumes, to fashioning apparel that carried the message further, and sculpting an online presence that served as a sanctuary of support.
For Sexual Assault Awareness month in April, together, we created an initiative in which users can "Step UP" and show their support survivors of sexual assault. To "Step UP," users logged their walking steps in April to support survivors each step of the way.
developed a custom web application, form, and database for users to submit and log their steps, and submitted steps would appear within a live overall counter.
Step UP
