Guys and Dolls
Full original artwork and marketing creative direction for the theatrical staple, Guys and Dolls.
Drury Lane Theatre • 2024
Creative Direction • Art Direction • Brand Identity • Logo & Typography • Video & Motion Design
For "Guys and Dolls", the vibrant allure of New York's nightlife became the centerpiece. Drawing inspiration from the iconic Broadway, where the musical first sprang to life, the artwork paints a "fable" of cityscapes and neon lights. The bustling streets, the glowing marquees, and the towering edifices come together, capturing the essence of a musical tale set amidst the city that never sleeps. Photos: Brett Beiner Photography - Video: HMS Media
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Bold, eye-catching typography that unmistakably represents the Broadway staple set in RunyonLand, a bigger-than-life version of New York City inhabited by vibrant, bigger-than-life characters.
Original Artwork
