Disney's The Little Mermaid
Full original artwork and marketing creative direction for Disney's The Little Mermaid musical.
Drury Lane Productions • 2024-2025
Creative Direction • Art Direction • Brand Identity • Logo & Typography • Video & Motion Design
A comprehensive marketing campaign that captured the magical underwater world of this beloved Disney classic. The creative direction balanced theatrical drama with family-friendly appeal, featuring dynamic production photography, sophisticated advertising designs, and cohesive branding across all promotional materials. The campaign successfully positioned the show as a must-see theatrical experience for audiences of all ages.
The artwork for The Little Mermaid captured the delicate balance between two worlds: the mysterious depths of the ocean and the enchanting world above. These visuals embodied Ariel's sense of wonder and longing, featuring ethereal underwater scenes that spark curiosity and imagination.
Artwork Development
Our campaign appealed to audiences of all ages through compelling social media videos.
Social Media Videos
